For the past several years, my client Green Alley Strategies has been submitting select pieces of our direct mail collateral to the American Association of Political Consultants (AAPC) yearly Pollie contest. Results have been encouraging - we've won something every year we've entered and 2022 wasn't different.
The conference took place a couple of months ago in Puerto Rico and I hear it was a beautiful venue. We were happy to receive a Silver Pollie in the category of Regional-Candidate Division, AAPC North, Silver "All Over This Map" - Direct Mail; Local/Municipal-Small Budget Campaign.
This is an 11x17 sheet folded in half to 8.5x11 with a mailing panel on the back, but the star of the show was the centerfold which literally mapped out everything that the candidate, Bobby Burns, had done for the district up until this point. His work is impressive when illustrated this way.
It's interesting to see what the Pollie committee values in a mail piece. If you're interested you can view them here but a warning: you have to do a lot of clicking to see the different pieces - they don't make it easy.
It's fun to win awards, but I sometimes wonder whose back is being patted and if it's not just a whole lot of self congratulatory flattery. 🤷🏻♀️