Working with Green Alley Strategies, Kesler Creative Communications has won a highly coveted SILVER Pollie Award for Overall Best Direct Mail Campaign for a Ballot Initiative. The prize was awarded on Friday, April 13 at the annual AAPC (American Association of Political Consultants) Conference Gala event in Nashville, TN. Green Alley’s winning collateral, “No Time to Downsize”, is a series of direct mailers that resulted voter approval of Yes On Measure HH. The sales tax increase ballot measure passed with 69% of the vote, preventing drastic cuts to city services and public safety.
“Approaching a campaign that calls for sales-tax hikes can be tricky - we’re faced with an audience of defensive voters who need to be convinced their hard-earned money can solve the problem presented. These same voters, however, also care a great deal about essential services and safety in their communities. We addressed that sentiment by showing them exactly what a downsized city workforce would look like” said Green Alley Strategies’ Executive Creative Director Scott Adams
Green Alley Chief Strategist Paul Arney added, “Kids dressed as adults appeal to our sense of fun and delight. Add a puppy with a thought bubble and classic comic-book appeal and suddenly your message connects and spreads.
Graphic Designer Cori Kesler of Kesler Creative Communications brought the “No Time to Downsize” theme to life with her use of images and composition. “I am not a particularly political person,” Kesler remarked “my goal with campaign collateral is to tell a story that resonates with the average voter so they can absorb and remember our message.”
More "Yes on Measure HH" mail samples can be found in this slideshow.